Dr. Joseph Sheppard


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The Marketing Machine

 1-513-753-5437     

The Marketing Machine Auto Dialer uses up to 4 telephone lines to make over 4,000 calls per day! It can be used in the regular Unattended Mode, or as a Predictive Dialer using a live operator in the Attended Mode.

Your Marketing Machine allows the prospective patient to respond by:

pushing the buttons on their touch-tone phone keypad.
leaving a voice recording in response to your customized message.
directly dialing your front desk during hours of operation for immediate scheduling of appointment

Ways To Explode Your Practice:

Generate Prospective New Patients:
The Marketing Machine can call listed or unlisted numbers, deliver a message and record the answers to the questions you want asked. Advertising and marketing is a large expense. Auto Dialers cost much less than traditional advertising and marketing techniques and methods. The Marketing Machine enables you to greatly reduce your advertising budget! Your Marketing Machine can make about 80,000 contacts every month! The response can be as high as 6%. Your New Patient Machine can deliver up to 4,800 high quality prospective patients every month!

Make Announcements:
Do you want to have an introductory special? Get the word out without spending a fortune on direct mail or other direct marketing methods. Since you just need to make an announcement and don't need to record responses, your Auto Dialer could make up to 50,000 calls per week! A direct mail campaign this size using first-class mail would cost $17,000 just for postage. That savings goes straight to the bottom line!

Appointment Reminders:
This is perfect for any Chiropractor! Your Marketing Machine will call the patient and remind them of their appointment, reducing the number of missed appointments! This feature is popular with large retailers such as Sears to let customers know that their orders are ready for pick-up. Blockbuster uses Auto Dialers to notify customers when their movie rentals are overdue!

Reactivation:
Reactivation made easy. Send a monthly message and/or an invitation to your entire inactive patient database with the push of a button. You will find the MM is one of the most effective reactivation tools the profession has ever seen.

Special Events:
Announce to your entire patient data base; Patient Appreciation Days, Kids Week, Open House, Christmas Parties, October fest. Any special event in the practice quick, easy and automatically.  

Send Messages:
How surprised and happy will your patients be when you remember their birthdays? When you call to wish them a Merry Christmas or Happy Anniversary?

The Marketing Machine has more fantastic features than we can list in this space:

File your successful contacts for reference later.
Sort the telephone numbers into different categories.
Separate fax numbers.
Delete non-working numbers.
Separate or delete "hang-ups."
Clean-up prospect lists.

  Your Marketing Machine can provide specific calling details:

Successful leads generated
Disconnected telephone numbers
Hang-ups
Businesses
Fax Machines
Answering machines
Busy signals
Numbers not dialed yet

Powerful Features:

Build Your Own Calling Lists:
Random Number Generation - This feature also allows your Marketing Machine to call all 10,000 of the phone numbers in each prefix. This means you are able to contact even the unlisted telephone numbers! These phone numbers are otherwise impossible to get! Many Auto Dialers on the market today do not have this feature.
As your Marketing Machine calls these 10,000 numbers, it can sort them into different groups:

Live answers
Fax machines
Busy signals
Businesses
Hang-ups
Answering machines
Disconnected phone numbers

The working numbers that can be called and fax numbers that can receive printed materials are particularly valuable! These prospect lists are "fresh" and up-to-date. Many businesses find these lists to be very valuable!

Deliver Different Messages:
Your Marketing Machine has the ability to deliver one message to a "live" person and another message when an answering machine picks up the phone. This feature allows your New Patient Machine to deliver the message no matter who, or what answers! Using this feature will increase your response rate and increase the effectiveness of your marketing campaign!

Multiple Messages:
Would you like to run two different marketing campaigns at the same time? Your Marketing Machine can deliver one message to prospects on lines 1 & 2 while simultaneously delivering another message to different prospects on lines 3 & 4! 

Entering New Numbers:
In addition to the Random Number Generation calling technique described earlier, your Marketing Machine auto dialers let you manually enter phone numbers or import them from an already compiled list available on a CD.  

Make A Do-Not-Call List:
The Marketing Machine allows you to create and build your do-not-call list - police, fire, hospitals and those that request not to be called. This feature makes sure that you won't disturb these institutions or people. Your Marketing Machine will automatically check this phone list and never call these numbers. The FCC and several States require you to keep a Do-Not-Call list. Your Marketing Machine makes compliance simple and easy!   

Will Call Back Busy Signals:
Your Marketing Machine will call back busy phone numbers after 5 minutes, 10 minutes or any interval you prefer.

Will Call Back No Answers:
Your Marketing Machine will call back unanswered phone numbers later on, after the prospect gets home from work!

Caller I.D. Blocking:
YOU will enjoy complete privacy with this feature.

 

Leasing Available

 

Dialing Modes:

Home:
When the Marketing Machine dials out in this mode, it detects a short answer, such as hi or hello, and delivers your message to the potential patient. If the phone is answered any other way, the Marketing Machine will hang up and go right to the next number!

Business:
Most business numbers are answered with a bit more than a simple "hello." When the Business mode on your Marketing Machine is used, it will determine, depending on the length of the "answer," whether the number called belongs to a business. This mode allows you to target a message to just businesses, without wasting time on others!

Answering Machine:
When using the Marketing Machine in this mode, it listens for an answering machine recording. Your Auto Dialer will wait for the message to finish, and then leave your message on the prospects answering machine. This allows you to deliver your message even if they're not home! This feature alone can increase the response rate to your marketing campaign by several percentage points.

Permission:
When used in the permission mode, your Marketing Machine will "ask" the called party for permission to play the message by pressing the #1 key. When the prospect gives their consent, your system will then play your message. If they don't press #1, The Marketing Machine will hang up and go to the next number. This mode will leave you in compliance in those states that require consent before delivering a recorded message.

The Marketing Machine Auto Dialer Is Easy To Use:
With its Windows-based computer program, it is simple to use and easy to operate.

The Marketing Machine Is Reasonably Priced:
Many available Automated Dialing Systems are priced much higher than the Marketing Machine Dialer. The Marketing Machine is the most efficient system available at this time. None can compare! You could obtain a DOS-based computer system for less, but what you save in the purchase price you will lose in efficiency. Call for a current price quote on the Marketing Machine. You'll be pleasantly surprised at how well it stacks up compared to any other Auto Dialers!

 
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Call or mail to:
Dr. Joseph A. Sheppard
1238 Ohio Pike
Amelia, Ohio 45102

800-231-7656
Fax (513) 753-7517
[email protected]
For orders and general info contact:  [email protected]


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